Envysion is a software company that provides cloud-based video surveillance solutions and audit programs to chain store operators in the restaurant and retail industries.
Before we were given the green light to redesign the website–I redesigned all the other collateral including,
pitch decks, event banners, and 1-pagers to reflect the company’s new brand position as the leaders in loss prevention.
My goal was to make the brand more clear, powerful, and meaningful to key audiences by distilling the visual identity down to its key components.
Branding, Strategy, & Advertising
Envysion
In efforts to humanize the brand and ultimately build a deeper connection and sense of trust within our market, I carefully selected photography that was crisp, clear and grounded in reality and expertise. I wanted the images to reflect the people we serve. I chose to switch up the brand’s color palette– I moved away from the software-focused bright blue and made orange the primary color. I also used thin line iconography to help break up sometimes dense content. Lastly, to support the brand’s new positioning and product stack- I made the play button (triangles) the key shape in all the designs.
I updated the look and feel of everything from one-pagers and newsletters to pitch decks, event collateral, and promo videos.
