Project Overview
The Logo

A MODERN MACHINE SHOP WITH A LONG HISTORY

KCSP Machine delivers precision machined parts: on time, to spec, with excellent service and accountability. I wanted the brand to communicate its foundational promise of precision and expertise, while also feeling friendly and familiar. With the logo as the visual foundation— I chose a high-contrast, warm, and retro-ish color palette. I used a geometric typeface to convey  KCSP’s straightforward, open, and accessible approach to customer service, and I added the fine lines of the star in the P to reflect the precision of their work. Lastly, to contrast the familiar, and bold letters of KCSP, I designed the word “MACHINE” to feel clean and modern.

The Star

Reflects KCSP’s foundational promise of precision & expertise.

Geometric Sans Typeface

Conveys KCSP’s straightforward, open, and accessible approach to customer service.

High-contrast, clean type

Speaks to the modern vision of the business and creates a balance between the bold and familiar type used for KCSP.

KCSP Machine delivers precision machined parts: on time, to spec, with excellent service and accountability.

BRAND STYLE GUIDE

TYPOGRAPHY & COLORS

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Poppins

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Lato

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