As part of the rebranding campaign for New Wave, I redesigned all the marketing collateral (i.e.,fliers, e-fliers, shelf talkers, trade show banners, etc.) to support, reflect and augment the new brand look & feel.
I created these two pieces to support our sales team on multiple levels: the dry skin sale piece was used for outreach to our buyers, but it was also used by our buyers for internal signage (digital & print).
The shelf talker was used to help our buyers promote the sale, and our sales team used them as a way to encourage buyers to better position our product in their stores.
Branding & Advertising
New Wave Enviro
The sales team used this piece to advertise the upcoming sale and further connect (or reconnect) with our buyers. The response they received was overwhelming: the buyers loved the ad so much so that they requested the shelf talker as well as digital & print versions of the ad.
After seeing the original ad, our buyers requested a shelf talker version of it. This was one of the most uniquely challenging print designs of my career: I had to catch a shopper’s eye and engage them enough to want to learn more about a seemingly new and unfamiliar product as they walked down the store aisle. The shelf talker was 3×2 inches, which meant I only had a tiny bit of space to say (what seemed like) a lot. Ultimately, our team, the buyers, and I loved the result. We ran out of the first batch of prints on day one. We were overwhelmed with requests as this was the first time our buyers collectively asked us to create custom collateral for in-store use.
