Lifestyle photography and real product shots were at the heart of my vision for the New Wave rebranding campaign. The company had previously relied almost entirely on highly-photoshopped product images for all its marketing and brand related collateral.
OVERVIEW
I wanted to help people connect with (and trust) our products by showing them as they are and in use.
I assessed and determined our photography needs and managed all photoshoots from both sides of the camera.
Project
Lifestyle Photography
Client
New Wave
