Blocksource is the source for all things crypto: Crypto News. Crypto Education. Crypto Community. Blocksource is a crypto-education platform founded with the goal of making blockchain and cryptocurrency accessible to everyone. They offer courses for all levels of knowledge and interest.
I partnered with the founders to develop the name and brand.
We chose a name that could speak to everyone from the crypto-curious to crypto-natives.
I designed the brand around the idea of blocksource being the knowledge source for all things crypto & blockchain. I wanted it to feel open and inclusive. I also wanted it to pop on screen.
Branding
Blocksource
The founders came to me with a million ideas and possible directions for their branding. For me, there was only one. I wanted the logo to tell a clear story. Blocksource is the source for all things blockchain and crypto. They have so much knowledge it can’t be contained. I chose an inclusive and eye-catching color palette as well as a humanist font to make it feel welcoming and trustworthy.
Blocksource is building an inclusive community that values everyone.
#FFF04D
#0000B2
#0000FF
Freight Sans Pro
Brandon Grotesque
