I was commissioned to develop a cohesive brand identity and design a comprehensive website (in partnership with a developer) for West Point Roofing, the nation’s leading roofing company.
Named after the owner’s alma mater, West Point, I wanted the brand to reflect the owner’s military background and values. I wanted it to feel trustworthy and familiar. One of the key asks for the project was to make the brand feel local in every community they serve while being a nationwide company.
The website needed to reflect their expertise, featuring a user-friendly experience that showcases their work, highlights their process, and captures the essence of the brand. The branding elements, including a striking logo and unified visual style, were crafted to position West Point Roofing as an industry leader.
The Logo
Veteran-Owned Expertise
Founded by a West Point graduate, the company serves clients nationwide, but is deeply rooted in each community it serves. I wanted the brand to communicate its promise of expertise and integrity. With the logo as the visual foundation— I chose an eye-catching bright blue and green color palette. I drew the wp in the shape of a roof, but I wanted it to also look like a military insignia. I designed the logotype to feel friendly & modern as well as simple.
The Roof
The angular lines of the WP are used to outline the shape of a roof
Military Insignia
Combined, I wanted the WP to also represent military background and principles
The Nation’s Leading Roofing Contractor
BRAND STYLE GUIDE
TYPOGRAPHY & COLORS
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Public Sans
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Lato
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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The Website
I worked with a developer to design the website to be clean, clear, modern, and user-friendly. I wanted anyone who landed on the site to feel confident in choosing West Point Roofing for all things roofing. I wanted the imagery to reflect the successful outcomes of WPR’s work. We also seeded the pages with multiple, content-specific CTA’s to support their sales funnel.
